Tuesday, March 13, 2012

Little things, big difference

I'd love to be one of those people who exercises effortlessly and loves it. Alas, exercise is a huge effort. 

I'm making an effort though and tonight I'm off to a Body Balance class.

Consequently, the post 'Viral Outbreaks' below is one which I wrote for my company blog today and I thought I'd share it with you (I'm cheating yes, but the subject fascinates me and is so applicable to everyday life)

I read the book mentioned at the end of this post (my boss has amazing resources which he shares) and I was amazed at the simplicity of the idea and how it all works. If any of my co-workers are reading this then apologies for the double up of blog posts.

I'm going with the thought that when an idea is important then you should repeat it at least three times, to ensure that someone gets the message, so this is only the second time.

Viral Outbreaks

Change can often happen quickly and unexpectedly. New concepts or ideas that were unaccepted yesterday or last week can suddenly become runaway successes and we hear sayings like ‘it’s gone viral’ through news reports and social media outlets.

Ideas, behaviors, messages and products can behave just like outbreaks of infectious diseases and spread rapidly. So what brings about the change in thinking and behaviour that suddenly promotes acceptance of a new concept or way of doing things?

It can be quite simple and takes only a few people who can start a wave of acceptance for change
  • Connectors are those who have a knack for networking and bringing people together.
  • Mavens are the information specialists who connect us with new information
  • Persuaders are the charismatic people who have an indefinable talent for encouraging and motivating others.

So which people in your circle do you know who are Connectors, Mavens and Persuaders that can help you bring about a wave of change?

Cheers, Fi

Note: For more understanding of the concepts mentioned here and what brings about the ‘tipping point’ of change – I recommend the bestselling book The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. It's worth the read to understand how small actions can lead to big changes.


  1. Body Balance class. That sounds interesting. What was it like?


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